The standard sponsor positions
| Position | Typical use | Notes |
|---|---|---|
| Front chest | Main sponsor | The most visible spot; keep it horizontal and centred |
| Leading arm sleeve | Secondary sponsor | Visible to batters and cameras |
| Non-leading sleeve | Secondary sponsor | Often a smaller or local sponsor |
| Upper back | Sponsor above the name | Leave space for name and number |
| Collar or back of neck | Small partner logo | Subtle, good for kit supplier or league |
| Trouser front pocket | Small sponsor | Visible when batting |
Keep logos readable
- Size: a chest logo should read clearly from 30 metres away. Simple logos can be smaller; detailed ones need more room.
- Contrast: place light logos on dark areas and dark logos on light areas. Sublimation lets us add a panel behind a logo to help.
- Space: keep the badge and main sponsor from crowding each other.
Check your league rules
Leagues and governing bodies often set rules on:
- the maximum size of sponsor logos;
- how many sponsors are allowed;
- restrictions on certain categories, such as alcohol or betting, especially in junior cricket.
Send us your league guidelines and we check the mock-up against them.
Ideas that work
- Integrated sponsors: build the main sponsor’s colour into the shirt design so it feels part of the kit.
- Sleeve stripes: use a contrast sleeve band to frame sleeve sponsors.
- Junior kits: keep sponsors simple and family-friendly.
Sublimation prints all sponsors in one pass, so adding logos does not add print cost. See coloured T20 cricket kits.
Frequently asked questions
Can sponsors be added to whites?
Many leagues allow small sponsor marks on whites. They are usually embroidered or printed, since white fabric cannot be sublimated white.
What if a sponsor changes mid-season?
Sublimated sponsors are printed into the fabric, so a change means new shirts. Plan sponsor deals before ordering where possible.